How North Carolina Agents Can Make Q4 2025 the Most Profitable Quarter Yet

By John Bolos

John Bolos is a Broker, Owner, and Realtor with strong roots in the Charlotte area. Before founding the John Bolos Group at Keller Williams, he became one of the most sought-after agents in the Carolinas, which he has been serving since 2003.

What do you do when the fourth quarter hits? Do you keep pushing, or do you slow down with the rest of the market? From October to January, many agents hit the brakes. They finish up pending business, take long holidays, and essentially go into hibernation.

The outcome is usually the same: no closings from October through January. But what if, instead of joining the slowdown, you were the one winning the business others leave on the table?

We’re maintaining momentum when the market is at rest. On our team, the fourth quarter doesn’t mean winding down; it means stepping up. We keep our foot on the gas. We don’t want business to dry up during these months, so we stay intentional about creating momentum.

That means building personal business, hosting client events, working with Zillow leads, and reminding buyers that interest rates are the lowest they’ve been in twelve months.

Use the season to your advantage. For sellers, this is an opportunity to stand out in a less crowded market. For buyers, this is a chance to act before competition heats up again in the spring.

These are talking points we coach our agents on every week, because if you know how to frame the fourth quarter correctly, you won’t spend it watching deals slip away; you’ll spend it writing contracts.

Let’s make this your strongest start yet. Our weekly meetings are designed to provide agents with the confidence, data, and language they need to keep business moving in the fourth quarter. We don’t want anyone punting on fourth down when this can be the season that sets up the strongest first quarter they’ve ever had.

If your business feels like it’s stalling, or if you’ve already started coasting toward the end of the year, let’s connect. Feel free to call us at (704) 777-8090, or email team@jbolos.com. Let’s make this your best quarter yet.